Built around SRAM's DoubleTap® technology, SRAM Rival controls offer a performance advantage that other competition level shifters can't touch. With Zero Loss shifting, front gears are engaged immediately. Added cable routing options allows for both brake and shifter cables to run along either side of the handlebar. SRAM Rival also incorporates the popular Reach Adjust feature, which SRAM invented, and allows riders to customize their brake and shift levers. Now every rider has a choice on positioning their DoubleTap® levers.

• ZeroLoss™ shifting engages immediately
• Front trim position on big ring
• Incorporates Reach Adjust for optimal customization